Media anthology : a critical reader : visualising mass media from a macro perspective / editor, Theophilus Kofi Gokah.

Format:

Book

Contributor:

Gokah, Theophilus Kofi, editor.

Series:

Media and communications-- technologies, policies and challenges.

Media and Communications - Technologies, Policies and Challenges

Language:

English

Subjects (All):

Mass media--Technological innovations--Social aspects.

Mass media.

Social media.

Physical Description:

1 online resource (226 p.)

Place of Publication:

New York, [New York] : Nova Science Publishers, 2016.

Language Note:

English

Summary:

Understanding the conceptual relationship between the building blocks of media and communication is important not just for one's knowledge, but for what works in practice. This is important especially as societies become complex. From its macro-perspective, Media Anthology sees both media and communication landscapes as experiencing dramatic changes since the introduction of social media. It helps the reader to scope and digest trending issues presented within the field of mass media and communication. For students of media and communication, this book opens an array of information. And to the practitioner, it introduces an opportunity to locate and fuse practice with professionalism in a dynamic and contested field like media and communication.

Contents:

MEDIA ANTHOLOGY A CRITICAL READER - VISUALISING MASS MEDIA FROM A MACRO PERSPECTIVE ; MEDIA ANTHOLOGY A CRITICAL READER - VISUALISING MASS MEDIA FROM A MACRO PERSPECTIVE ; CONTENTS ; PREFACE ; Special Thanks; INTRODUCTION ; Chapter 1 TOWARDS A NON-POSTCOLONIAL ONTOLOGY OF THE MEDIA IN DEVELOPING COUNTRIES; Abstract; Intellectual Historical Context; Main Text; Conclusion; References; Chapter 2 THE IMPACT OF ASMR ON SOCIAL MEDIA GENERATION ; Abstract; Introduction; Discourse; Conclusion; References

Chapter 3 THE IRONY OF THE INDIAN EDUCATION SYSTEM PORTRAYED IN THE NOVEL OF CHETAN BHAGAT: FIVE POINT SOMEONE Abstract; Introduction; The Wake up Call; The Stars of Our Show; "It's a Damn Jail!"; "More Marks, More Money"; "It has gained sufficient Media acclaim"; Conclusion; References; About the Authors; Chapter 4 VIRALITY OF THE MALE GAZE: THE SELFIE AND COMMODIFICATION OF WOMEN ; Abstract; Selfie and the Self; Gender and Digital Cultures of Misogyny; The Market; Selfie and a Pornographic Public Sphere; Little Histories and Pseudo Social Mobility

Chapter 5 COMPARISON OF CRIME SOLVING PROCEDURES BETWEEN INDIAN AND WESTERN TELEVISION CRIME SHOWS Abstract; Introduction; Keywords and Operational Definitions; Conceptual Understanding; Types of Crimes; Judiciary and Execution; Crime Genres in Indian and Western TV; Objectives; Research Design; Annexure; Coding Structure; Factors for Analysis: (Western and Indian Crime Shows); Analysis; Usage of Technology; Duration Taken to Apprehend the Criminal; Types of Violence; Major Focus on Clues or Profiling of Criminals through Victimology; Characterization; Terminology; Conclusion

Chapter 6 CELEBRITY ENDORSEMENTS ON YOUTH BUYING BEHAVIOUR Abstract; Introduction; Review of Literature; Objective of the Study; Research Design; Data Collection Source; Questionnaire Design; Sampling Design; Findings and Analysis; Age; Gender; Monthly Allowance; Buying Behaviour Pattern; Purchasing Decision; Exposure to Celebrity Endorsements; Belief in Celebrity Endorsements and Type of Product Being Endorsed; Gender of the Celebrity Endorser; Relatability of Self to the Endorser; Positive or Negative; Conclusion

Chapter 7 BEHIND THE TURNTABLES IN A DESERT: EXPERIENCING EDM CULTURE IN DUBAI Abstract; Introduction; What Is Already Known?; Research Design; Result and Analysis; Discussion and Conclusion; Chapter 8 THE REPRESENTATION OF NATURE, GENDER ROLES AND POST-COLONIAL MEDIATORS IN POCAHONTAS (1995) AND PRINCESS MONONOKE (1997); Abstract; Introduction; Role and Representation of Nature in Pocahontas and Princess Mononoke; Gender Roles in Pocahontas and Princess Mononoke; Post-Colonial Mediators in Pocahontas and Princess Mononoke; Conclusion and Suggestions for Further Study

Chapter 9 CULTURAL APPROPRIATION AND THE MISREPRESENTATION OF PEOPLE OF COLOUR (POC) IN MAINSTREAM HOLLYWOOD MOVIES

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-63484-963-9