Smart sales people don't advertise : 10 ways to outsmart your competition with guerilla marketing / Tom Richard.

Format:

Book

Author/Creator:

Richard, Tom.

Language:

English

Subjects (All):

Marketing.

Industrial management.

Physical Description:

143 p.

Place of Publication:

Grand Rapids, OH : Richard Stowell Enterprises, 2005.

Language Note:

English

Summary:

Learning the lessons taught in this book will maximize your and your product's exposure and sales without spending a dime on advertising. This book pits brains against brawn and forces you to think outside the traditional marketing sphere. Guerilla marketing allows you to outsmart your competition, without having to out spend them. Discover pin-pointing strategies to jump-start or revitalize your sales numbers using guerilla marketing concepts.

Contents:

Intro

Table Of Contents

Chapter 1: Introduction

Chapter 2: Guerilla Marketing Expectations

Chapter 3: Building Your Guerilla Network

Chapter 4: Recruiting Your Guerilla Partners

Chapter 5: Getting Started

Chapter 6: Follow The Yellow Brick Road

Chapter 7: Guerilla Marketing Ideas

Chapter 8: Strength Of The Team

Chapter 9: Your Marketing Calender

Chapter 10: Final Word

Special Thanks

About the Author.

Notes:

Title from title screen.

Digitized and made available by: Books24x7.com.

ISBN:

1-281-18710-0

9786611187101

1-60557-109-1

1-4356-1701-0

OCLC:

253911063