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Mastering business planning and strategy : the power and application of strategic thinking / Paul Elkin.
- Format:
- Book
- Author/Creator:
- Elkin, Paul M.
- Language:
- English
- Subjects (All):
- Business planning.
- Strategic planning.
- Business planning--Problems, exercises, etc.
- Strategic planning--Problems, exercises, etc.
- Physical Description:
- 1 online resource (194 p.)
- Edition:
- 2nd ed.
- Place of Publication:
- London : Thorogood, c2007.
- Language Note:
- English
- Summary:
- Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.
- Contents:
- The author; Icons; Contents; 1 Mastering Business Success; 2 Mastering strategic analysis; 3 Mastering market analysis; 4 Mastering the volume - cost - profit relationship; 5 Mastering organizational analysis; 6 Mastering option appraisal; 7 Mastering strategic leadership; 8 Mastering performance measurement; 9 Mastering new business development
- Notes:
- Previous ed.: 1998.
- Includes bibliographical references and index.
- ISBN:
- 1-281-20505-2
- 9786611205058
- 1-85418-436-9
- OCLC:
- 476091633
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