2 options
Sowing the American dream : how consumer culture took root in the rural Midwest / David Blanke. [electronic resource]
- Format:
- Book
- Author/Creator:
- Blanke, David, 1961-
- Language:
- English
- Subjects (All):
- Consumption (Economics)--Middle West--History.
- Consumption (Economics).
- Consumer behavior--Middle West--History.
- Consumer behavior.
- Consumption (Economics)--History--Middle West.
- Consumer behavior--History--Middle West.
- Genre:
- History.
- Physical Description:
- 1 online resource (xiii, 282 p. )
- Place of Publication:
- Athens, OH : Ohio University Press, 2000.
- Language Note:
- English
- Summary:
- "By focusing on the consumer behavior of Midwestern farmers, Sowing the American Dream provides illustrative examples of how Americans came to terms with the economic and ideological changes that swirled around them. From the formation of the Grange to the advent of mail-order catalogs, the buying patterns of rural Midwesterners set the stage for the coming century." "Carefully documenting the rise and fall of the powerful purchasing cooperatives, David Blanke explains the shifting trends in collective consumerism, which ultimately resulted in a significant change in the way that Midwestern consumers pursued their own regional identity, community, and independence."--Jacket.
- Contents:
- Introduction: The Problem Itself
- Buying the Farm: The Midwest, Midwestern Farmers, and the Origins of a Regional Consumer Heritage, 1825-1860
- Breaking the Prairie and Taming the Market: The Formation of a Consumer Ethos in the Rural Midwest
- The Men in the Middle: Agents and the Development of a Demand-Driven Consumer Economy, 1840-1861
- An All-Consuming Vision: The Expression of Rural Consumer Ideology, 1865-1875
- Town v. Country: Advertising and Consumer Patterns, 1865-1880
- A Battle of Standards: The Renunciation of the Rural Consumer Ethos by the Patrons of Husbandry, 1875-1882
- Mail Order: The Commercialization of the Rural Consumer Ethos, 1873-1906
- Delaware County Granges
- Advertisements.
- Notes:
- Includes bibliographical references (p. 233-277) and index.
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 0-8214-4051-9
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.