Blog rules [electronic resource] : a business guide to managing policy, public relations, and legal issues / Nancy Flynn.

Format:

Book

Author/Creator:

Flynn, Nancy, 1956-

Contributor:

Books24x7, Inc.

Language:

English

Subjects (All):

Business communication--Blogs.

Business communication.

Customer relations--Technological innovations.

Customer relations.

Blogs.

Corporate culture.

Genre:

Electronic books.

Physical Description:

1 online resource (240 pages)

Place of Publication:

New York : AMACOM, American Management Association, c2006 (Norwood, Mass. : Books24x7.com [generator])

Language Note:

English

Summary:

From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs - or "blogs" - are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences.Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to:* Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information* Manage the legal and business exposure associated with corporate blogs* Respond swiftly and effectively to blog assaults against the company - and much more.The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool.

Contents:

The case for strategic blog management

Why blog rules?

Blogs pose unprecedented risks to business

Start with a clear objective: why blog?

Proceed with caution: self-assessment for would-be business bloggers

Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures

Treat blog posts as business records

Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers

Shhh! Blogs put trade secrets and confidential information at risk

Blog best practices for public companies and regulated firms

Designing and implementing effective blog rules and policies

Use written blog rules and policy to control content, maximize compliance, and reduce liabilities

Communication is key to compliance: train, train, and train some more

The blog is all about content

Content can make-or break-your blog and your business

Managing and editing writers' posts and readers' comments

Blog etiquette, or netiquette : twelve tips for help maximize civil discourse

Battling comment spam and splog

Blog backlash: employers fight back with lawsuits and pink slips

Employee-bloggers beware 1: Blogging can get you fired!

Employee-bloggers beware 2: Blogging can get you sued!

How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court

Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers

The rules of engagement have changed : blogs make it harder to control your message and your brand

Spreading the word and selling the brand through customer evangelists and brand bloggers

Positioning the CEO-blogger as opinion leader

Managing your reputation in the blogosphere

You've been blogged: how to prepare for-and respond to-an attack in the blogosphere

Best practices help keep blog storms at bay

Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories

Q&A with IBM : blog central keeps IBM employees at the forefront of technology

IBM's blogging policy and guidelines

Q&A with Edelman

Edelman's principles and code of conduct : maintaining a weblog

Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact

Appendix B: Sample blog policies.

Notes:

Title from title screen.

Digitized and made available by: Books 24x7.com.

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

1-281-08006-3

9786611080068

0-8144-2950-5

OCLC:

1024272154