Policing [electronic resource] : reinvention strategies in a marketing framework / Rohit Choudhary.

Format:

Book

Author/Creator:

Choudhary, Rohit.

Language:

English

Subjects (All):

Police--India.

Police.

Physical Description:

1 online resource (328 p.)

Place of Publication:

New Delhi : Sage Publications India ; Thousand Oaks, Calif. : SAGE, 2009.

Language Note:

English

Summary:

A first-of-its-kind, this book proposes a marketing plan for the police, using the conventional framework of marketing management. While there is considerable discussion and criticism of the way the police force functions in India, no comprehensive alternative model has been proposed to implement the New Police Management (NPM) approach in the force's operations. In fact, the necessity for overhauling the police system is strongly felt all over the world in the light of the recent international security lapses. The framework that this book suggests comprises current situation analysis, SWOT an

Contents:

Cover; Contents; List Tables; List Boxes; List Charts; Acknowledgements; Introduction; Situational Analysis; Police Functions and Developing Trends; Reinvention Strategies in Marketing Framework; Empowerment; Culture; Values; Measuring; Training; Aiming; Customer Offering; Community Policing; Cost; Resources; Effectiveness; Response; Politics; Promotion; Megadigm Shift for the Indian Police; References; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

93-5280-188-1

1-282-42569-2

9786612425691

81-321-0412-9

OCLC:

554576400