Social Media Marketing : a QuickStudy Digital Reference Guide.

Format:

Book

Author/Creator:

Edwards, Paul & Sarah.

Language:

English

Subjects (All):

Internet advertising.

Internet marketing.

Online social networks.

Physical Description:

1 online resource (6 pages)

Edition:

3rd ed.

Place of Publication:

Newburyport : BarCharts, Inc., 2021.

Summary:

Bring the customers you need to your business by expanding your reach to the right people and market using targeted tools and messages to increase business using this essential guide. This expertly written, concise reference will help you develop a marketing plan, create the right messages for the right media platform, use the platform to reach your target, increase brand awareness, interact with customers and measure results. Industry terminology alone is worth the low price of this 6 page laminated guide that is jam packed with just the info you need. Value for your money and value for your time.6 page laminated reference guide includes:Social Media Reach & AudiencesKey Social Media TermsTypes of Social Media SitesPopular Social Media SitesBloggingDeveloping a Social Media Marketing PlanSearch Engine Optimization (SEO)User-Generated Content and CommentsBrandingInteracting with CustomersMeasuring ResultsSocial Media Management ToolsSocial Media MonitoringPrivacy and SecurityEthics

Contents:

BASIC CONCEPTS

KEY SOCIAL MEDIA TERMS

TYPES OF SOCIAL MEDIA SITES

POPULAR SOCIAL MEDIA SITES

BLOGGING

DEVELOPING A SOCIAL MEDIA MARKETING PLAN

SEARCH ENGINE OPTIMIZATION (SEO )

USER-GENERATED CONTENT AND COMMENTS

BRANDING

INTERACTING WITH CUSTOMERS

MEASURING RESULTS

SOCIAL MEDIA MANAGEMENT TOOLS

SOCIAL MEDIA MONITORING

PRIVACY AND SECURITY

ETHICS.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Edwards, Paul & Sarah Social Media Marketing

ISBN:

9781423247135

1423247132

OCLC:

1303081995