Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit.

Format:

Book

Author/Creator:

Benoit, William L.

Series:

Praeger series in political communication.

Praeger series in political communication, 1062-5623

Language:

English

Subjects (All):

Presidents--United States--Election.

Presidents.

Advertising, Political--United States.

Advertising, Political.

Television in politics--United States.

Television in politics.

Physical Description:

1 online resource (251 p.)

Distribution:

London : Bloomsbury Publishing, 2024

Place of Publication:

Westport, Conn. : Praeger, 1999.

Language Note:

English

Summary:

A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences.

Contents:

Preliminaries; Contents; Series Foreword; Preface; 1 Introduction Presidential Television Spots; 2 The Functional Approach to Political Advertising; 3 In the Beginning 1952 1956; 4 The Democrats Ascend 1960 1964; 5 Nixon's Return 1968 1972; 6 After Watergate 1976 1980; 7 Republicans in Control 1984 1988; 8 The End of the Millennium 1992 1996; 9 Primary Campaigns Who Shall Lead Us; 10 Third Party Candidates Another Choice; 11 Contrasts; 12 Conclusions; Appendix The Sample; References; Name Index; Subject Index

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9798216012450

9780313003257

0313003254

OCLC:

55149801