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The economy of icons : how business manufactures meaning / Ernest Sternberg.
- Format:
- Book
- Author/Creator:
- Sternberg, Ernest, 1953-
- Language:
- English
- Subjects (All):
- Economics--Psychological aspects.
- Economics.
- Values--Psychological aspects.
- Values.
- Imagery (Psychology).
- Symbolism in advertising.
- Physical Description:
- 1 online resource (189 p.)
- Place of Publication:
- Westport, Conn. : Praeger, 1999.
- Language Note:
- English
- Summary:
- This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.
- Contents:
- Preliminaries; Contents; Acknowledgments; 1 Introduction; 2 Fabulous Food; 3 Sanctuaries in the Landscape; 4 The Labor of the Persona; 5 The Fabulous Mode of Production; Notes; Selected Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [169]-172) and index.
- ISBN:
- 9781567509441
- 1567509444
- OCLC:
- 475995834
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