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Heavy hitter sales psychology : how to penetrate the c-level executive suite and convince company leaders to buy / Steve Martin.
- Format:
- Book
- Author/Creator:
- Martin, Steve W.
- Language:
- English
- Subjects (All):
- Selling--Psychological aspects.
- Selling.
- Marketing--Psychological aspects.
- Marketing.
- Business communication.
- Success in business.
- Physical Description:
- 1 online resource (304 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Laguna Hills, Calif. : TILIS Publishers, 2009.
- Language Note:
- English
- Contents:
- pt. 1. The foundation of selling to c-level executives
- pt. 2. Penetrating the c-level executive suite
- pt. 3. How to convince company leaders to buy.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 0-9797961-3-X
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