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101 veterinary marketing questions answered
- Format:
- Book
- Author/Creator:
- Brogdon, Robin, Author.
- Language:
- English
- Subjects (All):
- Veterinary services--Administration--United States.
- Veterinary services.
- Marketing.
- Veterinary Medicine--organization & administration.
- Marketing--organization & administration.
- Hospitals, Animal.
- United States.
- Medical Subjects:
- Veterinary Medicine--organization & administration.
- Marketing--organization & administration.
- Hospitals, Animal.
- United States.
- Place of Publication:
- [Place of publication not identified] AAHA Press 2011
- Language Note:
- English
- Contents:
- Message and brand development
- Staff and staff training
- Client satisfaction
- Acquiring new clients
- Client education and compliance
- Public relations
- Advertising and promotions
- Using technology
- Budgeting
- Weighing costs and benefits
- Referral practices.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-58326-163-X
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