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101 veterinary marketing questions answered

EBSCOhost Academic eBook Collection (North America) Available online

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Format:
Book
Author/Creator:
Brogdon, Robin, Author.
Contributor:
American Animal Hospital Association, Content Provider.
Language:
English
Subjects (All):
Veterinary services--Administration--United States.
Veterinary services.
Marketing.
Veterinary Medicine--organization & administration.
Marketing--organization & administration.
Hospitals, Animal.
United States.
Medical Subjects:
Veterinary Medicine--organization & administration.
Marketing--organization & administration.
Hospitals, Animal.
United States.
Place of Publication:
[Place of publication not identified] AAHA Press 2011
Language Note:
English
Contents:
Message and brand development
Staff and staff training
Client satisfaction
Acquiring new clients
Client education and compliance
Public relations
Advertising and promotions
Using technology
Budgeting
Weighing costs and benefits
Referral practices.
Notes:
Bibliographic Level Mode of Issuance: Monograph
ISBN:
1-58326-163-X

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