Designing fictions : literature confronts advertising / Michael L. Ross.

Format:

Book

Author/Creator:

Ross, Michael L., author.

Language:

English

Subjects (All):

Advertising.

Advertising in literature.

Advertising in popular culture.

Physical Description:

1 online resource (227 p.)

Edition:

1st ed.

Place of Publication:

Montréal, Québec : McGill-Queen's University Press, 2015.

Language Note:

English

Summary:

From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.

Contents:

Prologue - From Marner to Gatsby: Literature, Advertising, Commodity Culture

1 - Introduction: Baudrillard's Dream

2 - Henry James and H.G. Wells: The Seductions of Advertising

3 - Battles of the Bookshops: Christopher Morley and George Orwell

4 - Radio Days: Wakeman's The Hucksters and Wouk's Aurora Dawn

5 - Doors of (Mis)Perception: Margaret Atwood's The Edible Woman

6 - Creative Creatives: Blake Morrison's South of the River and Joshua Ferris';s Then We Came to the End

7 - Enjoy the Best America Has to Offer: Mad Men as National Brand

Epilogue - The Price of Enchantment.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed June 25, 2015).

ISBN:

9780773583986

077358398X

9780773583979

0773583971

OCLC:

903769918