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Passion purpose profit : sidestep the #hustle and build a business you lovesidestep the #hustle and build a business you love / Fiona Killackey.
- Format:
- Book
- Author/Creator:
- Killackey, Fiona, author.
- Language:
- English
- Subjects (All):
- Success in business.
- Physical Description:
- 1 online resource (248 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- Richmond, Victoria : Hardie Grant Books, 2020.
- Summary:
- The must-have book for anyone starting a business or looking to fall in love with their business again.
- Contents:
- Intro
- TITLE PAGE
- CONTENTS
- INTRODUCTION
- 1 Why did you start your business?
- WHAT IS YOUR 'WHY'?
- ACTION
- JOSH RUBIN, CO-FOUNDER, COOL HUNTING
- 2 Where is your business right now?
- WHAT'S WORKING?
- WHAT'S NOT WORKING?
- LEARNING WHAT TO START, STOP AND KEEP
- SETTING YOUR BENCHMARKS
- HOW ARE YOU MARKETING YOUR BUSINESS?
- WHERE ARE YOU AT, RIGHT NOW?
- PHOEBE BELL, FOUNDER, SAGE X CLARE
- 3 Who do you serve?
- WHAT DOES YOUR CUSTOMER NEED?
- ARE YOU THE SOLUTION YOUR CUSTOMER NEEDS?
- EMBRACING THE EVOLUTION
- FATUMA AND LAURINDA NDENZAKO, FOUNDERS, COLLECTIVE CLOSETS
- 4 What are you saying?
- WHAT IS A BRAND?
- WHAT ARE YOU THE GO-TO FOR?
- WHAT'S YOUR MESSAGE ARCHITECTURE?
- HEY, GOOD LOOKIN'
- ARE YOU PART OF YOUR BRAND IDENTITY?
- NICK SHELTON, FOUNDER, BROADSHEET
- 5 Where will you connect?
- SET YOUR INNER MARKETING HATER FREE
- WHERE ARE YOU LEADING PEOPLE?
- CHOOSING YOUR CHANNELS
- VALIDATING YOUR ASSUMPTIONS
- DECODING THE DATA
- COMMITTING TO CONSISTENT CONNECTION
- MARAWA IBRAHIM, FOUNDER, PARADISE, MARAWA'S MAJORETTES AND MARAWA THE AMAZING
- 6 How do you make money?
- LET'S TALK ABOUT CASH, BABY
- WHAT ARE YOUR NUMBERS?
- FEELING THE FLOW
- KEEP IT COMING
- BELIEVE IN WHAT YOU DO
- ARE YOU GETTING IN THE WAY?
- HOW ARE YOU SELLING?
- HENRIETTA THOMPSON, CO-FOUNDER, HARTH
- 7 Where will you be tomorrow?
- START WITH THE END IN MIND
- THE POWER OF THREE
- GET SPECIFIC
- LET'S TALK ABOUT HABITS
- ALI KAMARUDDIN, FOUNDER, FORTY THIEVES BARBERSHOP
- 8 How will you get there?
- START BY GETTING CURIOUS
- TAKE A LOOK AT YOURSELF
- MAKE THE TIME
- REVIEW YOUR WORK
- LUCY FEAGINS, FOUNDER, THE DESIGN FILES
- 9 Who else do you need?
- STAYING ACCOUNTABLE
- WHO'S IN YOUR CREW?
- YOUR INTERNAL CREW.
- THE NON-WORK NETWORK
- MAXIMISE THE MIX
- AMY ANDERSON O'DAY, FOUNDER, COMFORT STATION
- 10 How will you grow?
- WHAT DOES GROWTH MEAN TO YOU?
- LOYALTY, LOVE AND THE BUYER CYCLE
- TAKING A TIERED APPROACH
- A LIFETIME OF CUSTOMERS
- DHIREN DAS, FOUNDER, RELATIVE PROJECTS
- 11 How will you make it happen?
- THE SIDESTEP THE HUSTLE FRAMEWORK
- PLANNING THE GAPS
- THE WEEKLY BUSINESS REVIEW
- MAINTAIN TO RETAIN
- WHO DO YOU NEED TO BECOME?
- NICOLLE SULLIVAN, FOUNDER, CULTIVER
- 12 Do you really want to be in business?
- Resources and tools
- PROJECT PLANNING
- CONTENT CREATION
- ACCOUNTABILITY AND NETWORKING
- PHYSICAL TOOLS
- PODCASTS
- Your mindset
- ACKNOWLEDGEMENTS
- ABOUT THE AUTHOR
- ABOUT MY DAILY BUSINESS COACH
- COPYRIGHT PAGE.
- Notes:
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-74358-698-1
- OCLC:
- 1223100087
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