Start your own photography business : your step-by-step guide to success / Jason R. Rich and The Staff of Entrepreneur Media, Inc.

Format:

Book

Author/Creator:

Rich, Jason, author.

Staff of Entrepreneur Media, Inc., author.

Contributor:

Staff of Entrepreneur Media, Inc., author.

Series:

Entrepreneur magazine's start up.

Entrepreneur magazine's start up

Language:

English

Subjects (All):

Photography--Business methods.

Photography.

Physical Description:

1 online resource (xiii, 186 pages).

Edition:

Third edition.

Place of Publication:

Irvine, California : Entrepreneur Press, [2019]

Summary:

This third edition has been completely revised to address the photography industry's transformation to digital and help readers start, run, and grow their own successful photography business.

Contents:

Cover

Title Page

Copyright

Contents

Preface

Chapter 1: Welcome to the Wonderful World of Photography

Learning Where You Fit

Learning to Monetize

Building Your Skill Set

Learn from the Pros

Looking Ahead

Chapter 2: Make Things Click by Finding Your Niche

Photographer Specialty Areas

Fine Art Photography

Photojournalism

Wedding and Special Event Photography

Portraiture

Pet Photography

Special Occasion (Noncorporate) Event Photography

Additional Niche Photography Fields

Market Research

Chapter 3: Taking Stock or Working on Assignment

How Stock Work Is Managed and Monetized

How Profitable Is Stock Photography?

Working on Assignment

Chapter 4: The Digital Revolution

Plan Your Camera Equipment Budget Intelligently

Consider All Your Supplementary Photography Equipment and Gear Needs

Embrace Technology

Chapter 5: Focusing on the Right Path

Be a Fan of the Plan

Start with a Clear Mission Statement

Time to Write the Plan

Know Your Craft

Go Back to School

Distance Learning (Online Education)

Workshops and Seminars

Reading Materials

Online Learning Opportunities

Become a Photography Assistant

Chapter 6: Shoot for Accessibility: Choosing Your Location

Home Sweet Studio

Choosing a Commercial Location

Commercial Leases

Sharing Space

Should You Franchise?

How Franchising Works

The Cons

Buying an Existing Business

Chapter 7: Business Structure: A Blueprint for Success

A Name to Remember

Getting Creative

Make It Legal

Register Your Domain ASAP

Build Your Brand with a Logo

Structure It Legally

Licenses and Permits

Covering Your Assets

People You Should Know

Chapter 8: Business Equipment for the Photographer

The Photographer's Case

Equipping Your Office with the Right Stuff.

Burglar-Proof Your Business

Chapter 9: Help Wanted: Staffing Your Studio

The Hiring Process

Building Your Dream Team

Independent Contractors

Short-Term Solutions

Chapter 10: Marketing Made Easy

Marketing in the Real World and Online

Network, Network, Network!

Join Professional Associations

Get on Your Soap Box

Advertising and Public Relations

Direct Mail

Replace Yellow Pages with Online Maps

Business Cards

Press Releases

Television/Radio

Magazine and Publication Ads

Designing and Publishing Your Website

Don't Underestimate the Power of Online Social Networking

Portfolios

Art Shows and Galleries

The Initial Process

On the Circuit

The Appearance of Your Booth Is Important

Galleries

Kill 'Em with Kindness

Chapter 11: Crunching the Numbers: Finances and Taxes

Startup Funds

Financial Management

Tax Matters

How Will You Get Paid?

Accepting Credit and Debit Cards

Accepting Checks

What's in the Forecast?

Chapter 12: The Price Is Right: Knowing the Value of Your Art

Pricing Strategies

Expenses

Bids, Estimates, and Deposits

Crunching Numbers Is an Important Part of the Job

Chapter 13: Photographer Beware: Legal Issues in the Industry

Copyright Issues

Handle with Care

Protective Measures

When Do You Need Permission?

Get It in Writing

Chapter 14: More Expert Advice from Experienced Pros

More Wisdom from Experienced Professional Photographers

Meet Molly McCauley, Owner/Lead Photographer at Molly + Co.

Get Acquainted with Celebrity Photographer Michael Grecco

Learn More About Wedding and Event Photography from Rob Grant

Photographers Daniel and Laura Pinckard Share Their Wisdom

Photographer Mark Campbell Offers Some Words of Wisdom

Appendix: Resources

Photography Associations.

Photography Franchise Resources

Photo Product Sales Sites

Web and Portfolio Design

Products and Services for Professionals

Camera Equipment and Rentals

Stock Agencies

Education and Training

Scholarships

General Business Planning Software

Glossary

Index

Start Your Own Etsy® Business: Your Step-By-Step Guide to Handmade Success

Cover

Chapter 1: Discover What Etsy® Has to Offer

What It Means to Be an Etsy® Seller

Are You Prepared to Run Your Own Business?

Three Key Concepts You Need to Understand Right Away

Develop Realistic Expectations

Establish Your Business Correctly from Day One

Know Your Products and Your Niche Target Audience

Know the Importance of Ratings and Reviews

Who Is a Typical Etsy® Seller?

Running a Business Requires Your Time

Every Successful Etsy® Business Starts with a Great Idea and Planning

Dollars and Sense

The All-Important Business Plan

Figure out Which Product(s) You'll Be Selling

Start with a Passion

There are Other Places for Sellers to Sell

Contents.

Notes:

Includes index.

Description based on print version record.

ISBN:

1-61308-413-7