Setting up a successful jewellery business / Angie Boothroyd Ma(RCA).

Format:

Book

Author/Creator:

Boothroyd, Angie, author.

Language:

English

Subjects (All):

Jewelry trade--Great Britain.

Jewelry trade.

Jewelry making.

Physical Description:

152p. ; ill.

Edition:

Second edition.

Distribution:

London, England : Bloomsbury Publishing, 2020

Other Title:

Setting up a successful jewelery business

Place of Publication:

London, England : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, 2020.

Summary:

"An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business. From the college graduate looking to set up a workshop, to the established maker ready to expand their business, [this book] equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business. Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including: presenting your brand; protecting your designs; how much to charge for your work; selling to shops, galleries and individuals; creating your website and driving traffic to it; managing your time and finances plus other essential business skills. Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward."--Amazon.com.

Contents:

Getting started

Pricing your jewellery

Selling your jewellery

Managing your stock

Your website

Presentation is everything

Essential business skills

Planning for growth and sustainability

Resources.

Notes:

Previous edition published under a slightly different title, 'A successful jewellery business,' and by a different publisher, A&C Black, in 2011.

Includes bibliographical references (page 148) and index.

ISBN:

9781474241991 : (ebk : Bloomsbury)

9781474241960

9781474241977 (Proquest Ebook Central)

OCLC:

1201426841