Universal methods of design : 125 ways to research complex problems, develop innovative ideas, and design effective solutions / Bruce Hanington, Bella Martin.

Format:

Book

Author/Creator:

Hanington, Bruce, author.

Martin, Bella, author.

Language:

English

Subjects (All):

Research--Methodology.

Research.

Physical Description:

1 online resource (267 pages) : illustrations

Edition:

Expanded and revised edition.

Place of Publication:

Beverly, Massachusetts : Rockport Publisher, Quarto Publishing Group USA, 2019.

Summary:

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive referencethat provides a thorough and critical presentation of125research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25chaptersbrings fresh relevance to the text withnew and innovative design methods, such as subtraction and position maps, that have emerged since the first edition. Universal Methods of Design distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

1-63159-749-3