Photography business : everything you need to start a successful business / The staff of Entrepreneur Media, Inc.

Format:

Book

Author/Creator:

Entrepreneur Media Inc., The Staff of

Series:

Entrepreneur magazine's step-by-step startup guides.

Entrepreneur magazine's step-by-step startup guides

Language:

English

Subjects (All):

Photography--Business methods.

Photography.

Physical Description:

1 online resource (xiii, 186 pages).

Edition:

Third edition.

Place of Publication:

[Place of publication not identified] : Entrepreneur Press, [2019]

Summary:

Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to turn your talent for snapping great pictures into a lucrative business. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more.

Contents:

Intro

Copyright

Contents

Start Your Own Business

Cover

Title Page

Foreword

On Your Mark . . .

Part 1: Think

Chapter 1: Introduction

Chapter 2: Taking the Plunge: Get Ready to Be an Entrepreneur

Chapter 3: Good Idea! How Do I Know If I Have a Great Idea for a Business?

Chapter 4: Good Timing: Should You Launch Your Business Part or Full Time?

Chapter 5: Build It or Buy It? Starting a Business vs. Buying One

Part 2: Plan

Chapter 6: Choose Your Target: Defining Your Market

Chapter 7: If You Build It, Will They Come? Conducting Market Research

Chapter 8: The Name Game: Naming Your Business

Chapter 9: Make It Legal: Choosing a Business Structure

Chapter 10: Plan of Attack: Creating a Winning Business Plan

Chapter 11: Call in the Pros: Hiring a Lawyer and an Accountant

Part 3: Fund

Chapter 12: All in the Family: Financing Starts with Yourself and Friends and Relatives

Chapter 13: Nothing Ventured, Nothing Gained: How to Find and Attract Investors

Chapter 14: Looking for Loans: The Ins and Outs of Debt Financing

Chapter 15: Fed Funds: How to Get Government Loans

Get Set . . .

Part 4: Prepare

Chapter 16: What's Your Deal? Negotiating Successfully by Cliff Ennico

Chapter 17: Site Seeking: Choosing a Location for Your Business

Chapter 18: Looking Good: Creating a Professional Image

Chapter 19: Stock Answers: The Lowdown on Inventory

Chapter 20: It's in the Mail: Setting Up Mailing Systems

Chapter 21: Charging Ahead: Offering Your Customers Credit

Chapter 22: Cover Your Assets: Getting Business Insurance

Chapter 23: Staff Smarts: Hiring Employees

Chapter 24: Perk Up: Setting Employee Policies and Benefits

Part 5: Buy

Chapter 25: Buyer's Guide: Business Equipment Basics.

Chapter 26: Business 24/7: Using Technology to Boost Your Productivity

Chapter 27: Net Works: Building Your Company Website

Chapter 28: Keep in Touch: Using Technology to Stay Connected

Go!

Part 6: Market

Chapter 29: Brand Aid: Building a Brand

Chapter 30: Marketing Genius: Advertising and Marketing Your Business

Chapter 31: Talking Points: How to Promote Your Business

Chapter 32: Sell It! Effective Selling Techniques

Chapter 33: Now Serving: Offering Superior Customer Service

Part 7: Engage

Chapter 34: Net Sales: Online Advertising and Marketing

Chapter 35: Social Studies: Social Media Marketing

Chapter 36: Can You Relate? Social Media Networking

Part 8: Profit

Chapter 37: Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.

Chapter 38: Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.

Chapter 39: On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.

Chapter 40: Pay Day: How to Pay Yourself

Chapter 41: Tax Talk: What You Need to Know about Your Taxes With Insights from Mark J. Kohler

Appendix: Business and Government Resources

Glossary

Index

Start Your Own Photography Business: Your Step-By-Step Guide to Success

Preface

Chapter 1: Welcome to the Wonderful World of Photography

Learning Where You Fit

Learning to Monetize

Building Your Skill Set

Learn from the Pros

Looking Ahead

Chapter 2: Make Things Click by Finding Your Niche

Photographer Specialty Areas

Fine Art Photography

Photojournalism

Wedding and Special Event Photography

Portraiture

Pet Photography

Special Occasion (Noncorporate) Event Photography

Additional Niche Photography Fields

Market Research

Chapter 3: Taking Stock or Working on Assignment.

How Stock Work Is Managed and Monetized

How Profitable Is Stock Photography?

Working on Assignment

Chapter 4: The Digital Revolution

Plan Your Camera Equipment Budget Intelligently

Consider All Your Supplementary Photography Equipment and Gear Needs

Embrace Technology

Chapter 5: Focusing on the Right Path

Be a Fan of the Plan

Start with a Clear Mission Statement

Time to Write the Plan

Know Your Craft

Go Back to School

Distance Learning (Online Education)

Workshops and Seminars

Reading Materials

Online Learning Opportunities

Become a Photography Assistant

Chapter 6: Shoot for Accessibility: Choosing Your Location

Home Sweet Studio

Choosing a Commercial Location

Commercial Leases

Sharing Space

Should You Franchise?

How Franchising Works

The Cons

Buying an Existing Business

Chapter 7: Business Structure: A Blueprint for Success

A Name to Remember

Getting Creative

Make It Legal

Register Your Domain ASAP

Build Your Brand with a Logo

Structure It Legally

Licenses and Permits

Covering Your Assets

People You Should Know

Chapter 8: Business Equipment for the Photographer

The Photographer's Case

Equipping Your Office with the Right Stuff

Burglar-Proof Your Business

Chapter 9: Help Wanted: Staffing Your Studio

The Hiring Process

Building Your Dream Team

Independent Contractors

Short-Term Solutions

Chapter 10: Marketing Made Easy

Marketing in the Real World and Online

Network, Network, Network!

Join Professional Associations

Get on Your Soap Box

Advertising and Public Relations

Direct Mail

Replace Yellow Pages with Online Maps

Business Cards

Press Releases

Television/Radio

Magazine and Publication Ads

Designing and Publishing Your Website.

Don't Underestimate the Power of Online Social Networking

Portfolios

Art Shows and Galleries

The Initial Process

On the Circuit

The Appearance of Your Booth Is Important

Galleries

Kill 'Em with Kindness

Chapter 11: Crunching the Numbers: Finances and Taxes

Startup Funds

Financial Management

Tax Matters

How Will You Get Paid?

Accepting Credit and Debit Cards

Accepting Checks

What's in the Forecast?

Chapter 12: The Price Is Right: Knowing the Value of Your Art

Pricing Strategies

Expenses

Bids, Estimates, and Deposits

Crunching Numbers Is an Important Part of the Job

Chapter 13: Photographer Beware: Legal Issues in the Industry

Copyright Issues

Handle with Care

Protective Measures

When Do You Need Permission?

Get It in Writing

Chapter 14: More Expert Advice from Experienced Pros

More Wisdom from Experienced Professional Photographers

Meet Molly McCauley, Owner/Lead Photographer at Molly + Co.

Get Acquainted with Celebrity Photographer Michael Grecco

Learn More About Wedding and Event Photography from Rob Grant

Photographers Daniel and Laura Pinckard Share Their Wisdom

Photographer Mark Campbell Offers Some Words of Wisdom

Appendix: Resources

Photography Associations

Photography Franchise Resources

Photo Product Sales Sites

Web and Portfolio Design

Products and Services for Professionals

Camera Equipment and Rentals

Stock Agencies

Education and Training

Scholarships

General Business Planning Software

Start Your Own Etsy® Business: Your Step-By-Step Guide to Handmade Success

Chapter 1: Discover What Etsy® Has to Offer

What It Means to Be an Etsy® Seller

Are You Prepared to Run Your Own Business?

Three Key Concepts You Need to Understand Right Away.

Develop Realistic Expectations

Establish Your Business Correctly from Day One

Know Your Products and Your Niche Target Audience

Know the Importance of Ratings and Reviews

Who Is a Typical Etsy® Seller?

Running a Business Requires Your Time

Every Successful Etsy® Business Starts with a Great Idea and Planning

Dollars and Sense

The All-Important Business Plan

Figure out Which Product(s) You'll Be Selling

Start with a Passion

There are Other Places for Sellers to Sell

Contents.

Notes:

Includes index.

Description based on print version record.

ISBN:

1-61308-414-5