Making it in the minors : a team owner's lessons in the business of baseball / Arthur P. Solomon with Allyn I. Freeman.

Format:

Book

Author/Creator:

Solomon, Arthur P.

Language:

English

Subjects (All):

Baseball--Economic aspects--United States.

Baseball.

Minor league baseball--Economic aspects--United States.

Minor league baseball.

Physical Description:

1 online resource (209 p.)

Place of Publication:

Jefferson, N.C. : McFarland & Company, Inc., c2012.

Language Note:

English

Summary:

There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the l

Contents:

Cover; Table of Contents; Acknowledgments; Preface; One. New Sports Owner, New Breed; Two. Building the Brand, It's More Than Sports; Three. Creating Partnerships; Four. Customizing Advertising and Promotions; Five. Family Events and Family Entertainment; Six. The Core, Ancillary and Complementary Businesses; Seven. Hiring and Training the Professional Staff; Eight. The Economics of Professional Baseball; Nine. A Successful Sports Franchise; Ten. Reflections of a Baseball Junkie; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-283-70495-1

0-7864-9297-X

OCLC:

818117290