Ageless startup : start a business at any age / Rick Terrien.

Format:

Book

Author/Creator:

Terrien, Rick, author.

Language:

English

Subjects (All):

New business enterprises.

Retirees--Employment.

Retirees.

Older people--Employment.

Older people.

Physical Description:

1 online resource (170 pages)

Edition:

1st ed.

Place of Publication:

Irvine, California : Entrepreneur Press, [2020]

Summary:

"Ageless Startup guides retirees through the world of entrepreneurship. The book discusses what it takes to start a business at an advanced age, how seniors set themselves apart from their younger competitors, and provides general business startup guidance"-- Provided by publisher.

Contents:

Cover

Title Page

Copyright

Contents

Foreword

Introduction

The Evidence Is All Around You

My Ageless Startup Story

What to Expect in This Book

Chapter 1: Why Start Your Journey Now?

Identify Your "Why"

Envision Your Startup Journey

Find Your Niche

Focus on Your Passion, Wisdom, and Network

Follow Peers with Purpose

Start Slow

Join the Renaissance Age of Entrepreneurship

Think Life-Changing-Not Lifestyle

Scare Yourself

Find the Opportunities Hidden in Plain Sight

Chapter 1 Deliverables

Chapter 2: Getting Real with Yourself

Why Me?

Why Now?

What Are My Goals?

How Will I Find the Time?

What Problems Can I Solve?

What If I Make Mistakes?

Which Customers Should I Focus On?

Do I Have What It Takes?

Am I Ready to Bootstrap?

Can I Be Creative?

Chapter 2 Deliverables

Chapter 3: starting slow

Step 1: Lay the Groundwork

Step 2: Solidify Your Business Plan

Step 3: Secure Your Support Team

Step 4: Set Up Your Systems

Step 5: Market with Meaning

Step 6: Track Your Data

Join the New Artisan Economy

Chapter 3 Deliverables

Chapter 4: Setting Your Mission, Goals, and Values

Determine Your Mission

Identify Your Values

Set Your Goals

Set a Sustainable Foundation

Put Your Mission, Values, and Goals into Action

Chapter 4 Deliverables

Chapter 5: Creating Your Business Plan

Build Your Roadmap

Position Your Business for Optimal Planning

Create an Ageless Business Plan

Showcase Your Niche

Create a Plan B

Put Your Business Plan to Work

Chapter 5 Deliverables

Chapter 6: Making Sure Your Startup is System-Secure

Good Bones

Accounting

Insurance

Client Data Management

Banking

Legal

Chapter 6 Deliverables

Chapter 7: Marketing Your Ageless Startup

Believe (and Create) Better Stories.

Nail the Elevator Pitch

Tell the Truth

Build Momentum

Be a Cold-Calling Superstar

Practice Persistence

Chapter 7 Deliverables

Chapter 8: Leading Your Legacy

The Essence of Leadership

Look Back So You Can Lead Going Forward

Activate Your Leadership Skills

Know When to Say No

The Value of Doing Over Daydreaming

Chapter 8 Deliverables

Parting Thoughts

Appendix: Resources for Ageless Entrepreneurs

State-by-State Resources

Acknowledgments

About the Author

Index

Reader's Notes.

Notes:

Description based on print version record.

ISBN:

9781613084205

161308420X