Communicating visually : the graphic design of the brand / edited by Daniel Raposo.

Format:

Book

Contributor:

Raposo, Daniel, editor.

Language:

English

Subjects (All):

Graphic design (Typography).

Physical Description:

1 online resource (213 pages)

Edition:

1st ed.

Place of Publication:

Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018.

Summary:

This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people's lives.

Contents:

Intro

Table of Contents

Introduction

Chapter One

Chapter Two

Chapter Three

Chapter Four

Chapter Five

Chapter Six

Chapter Seven

Chapter Eight

Chapter Nine

Chapter Ten

Final Remarks

Contributors

Glossary.

Notes:

Description based on print version record.

ISBN:

1-5275-1847-7

OCLC:

1056711130