Science Blogging : The Essential Guide / Christie Wilcox, Bethany Brookshire, Jason G. Goldman.

Format:

Book

Contributor:

Brookshire, Bethany, Editor.

Goldman, Jason G., Editor.

Wilcox, Christie, Editor.

Language:

English

Subjects (All):

Communication in science.

Science news--Blogs.

Science news.

Physical Description:

1 online resource (287 p.)

Place of Publication:

New Haven, CT : Yale University Press, [2016]

Language Note:

In English.

Summary:

Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.

Contents:

Frontmatter

Contents

Preface

1. To Blog or Not to Blog / Wilcox, Christie

2. From Page to Pixel: A Personal History of Science Blogging / Zimmer, Carl

3. How to Set Up a Science Blog / Cassimally, Khalil A.

4. Using Science Art and Imagery in a Blog / Mellow, Glendon

5. Building an Audience for Your Blog / Yong, Ed

6. Ethical Considerations for Science Bloggers / Stemwedel, Janet D.

7. The Deal with Networks / Lee, Danielle N.

8. Indie Blogging: On Being a "Ronin" / Faulkes, Zen

9. Getting Interactive / Eveleth, Rose

10. Brevity Is the Soul of Microblogging / Hanson, Joe

11. Science and the Art of Personal Storytelling / Lillie, Ben

12. Using Social Media to Diversify Science / Roca, Alberto I.

13. I'm Not Going to Tell You How to Be a Woman Science Blogger / Clancy, Kate

14. Blogging as an Early Career Journalist / Schultz, Colin

15. Institutional Blogging / Bates, Karl

16. Blogging as a Resource for Science Education / Shanahan, Marie-Claire

17. Communicating Science as a Graduate Student / Goldman, Jason G.

18. Blogging on the Tenure Track / Gbur, Greg

19. Metrics: Measuring the Success of Your Blog / Shipman, Matt

20. Toot Your Own Horn: Self-Promotion in Social Media / Neeley, Liz

21. Blogging at Scientific Conferences / Saunders, Travis / Janiszewski, Peter

22. Tackling the Hard Sciences / Allain, Rhett

23. Blogging about Controversial Topics / Willingham, Emily

24. Persuading the Unpersuadable: Deniers, Cynics, and Trolls / Tannenbaum, Melanie

25. Who's Paying? Science Blogging and Money / Brookshire, Bethany

26. From Science Blog to Book / Switek, Brian

Afterword / Jarreau, Paige

Acknowledgments

Index

Notes:

Includes index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Feb 2020)

ISBN:

0-300-22107-X

OCLC:

942594611