Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

Format:

Book

Contributor:

Woodside, Arch.

Megehee, Carol M.

Ogle, Alfred.

Series:

Advances in culture, tourism and hospitality research ; v. 3.

Advances in culture, tourism and hospitality research, 1871-3173 ; v. 3

Language:

English

Subjects (All):

Tourism.

Hospitality industry.

Physical Description:

1 online resource (325 p.)

Place of Publication:

Bingley : Emerald, 2009.

Language Note:

English

Summary:

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

Contents:

Cultural psyche and cross-cultural research methods / Patricia Berwick

Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown

How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy

Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle

Brand image, equity, and sports sponsorship / David N. Bibby

How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside

Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

Notes:

Includes index.

Print version record

Other Format:

1-282-45750-0

9786612457500

1-84950-604-3

ISBN:

9781849506045

OCLC:

536301515