Diners, dudes, and diets : how gender and power collide in food media and culture / Emily J.H. Contois.

Format:

Book

Author/Creator:

Contois, Emily J. H., author.

Series:

Studies in United States culture.

North Carolina scholarship online.

Studies in United States culture

North Carolina scholarship online

Language:

English

Subjects (All):

Advertising--Food--United States--History--21st century.

Advertising.

Men in advertising--United States--History--21st century.

Men in advertising.

Food habits--United States--History--21st century.

Food habits.

Men--United States--Social life and customs--21st century.

Men.

Physical Description:

1 online resource

Place of Publication:

Chapel Hill : The University of North Carolina Press, 2020.

Summary:

In a work brimming with fresh insights about contemporary American food media and culture, Emily Contois shows how the gendered world of food production and consumption has influenced the way we eat and how food itself is central to the contest over our identities.

Contents:

Preface: these are the stakes

Introduction: gender, consumption, and the Great Recession era of corporate food marketing

Crafting dude food media: from advertising to men's cookbooks

Creating a dude chef: Food Network's Guy Fieri

Producing food for dudes: the masculinization of diet soda & yogurt

Marketing diets to dudes: health, bodies & selves on Weight Watchers

Conclusion: dude, what happened?

Notes:

Also issued in print: 2020.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

979-88-908600-3-3

979-88-908600-4-0

1-4696-6073-3

OCLC:

1198892663