The media gaze : representations of diversities in Canada / Augie Fleras.

Format:

Book

Author/Creator:

Fleras, Augie, 1947-

Language:

English

Subjects (All):

Mass media--Social aspects--Canada.

Mass media.

Mass media--Political aspects--Canada.

Minorities in mass media--Canada.

Minorities in mass media.

Multiculturalism in mass media.

Physical Description:

1 online resource (317 p.)

Place of Publication:

Vancouver : UBC Press, c2011.

Language Note:

English

Summary:

While Canada is known for its official commitment to diversity, a close look at our media reveals that though they frequently promote superficial representations of difference, they actually play a pivotal role in producing and reproducing the values, structures, and priorities of a predominantly "straight," white, male society. The Media Gaze exposes how newscasters, advertisers, filmmakers, and television programmers attempt to co-opt audiences into believing that media depictions entail neither prejudice nor perspective. In truth, the experiences of those who fall outside of the media's preferred populations are actively ignored or misrepresented. In this timely audit of the Canadian mainstream media, sociologist Augie Fleras draws on compelling case studies to explore the societal implications of the industry's hidden bias. He also examines alternative forms of media and media literacy to present readers with tools to challenge the dominant agenda.

Contents:

Disassembling media representations 101

Conceptualizing media gazes

Racialized media, mediated racism

A gendered media: male media gazes in a feminist world

Media, classed: framing the rich, the poor, and the working in-between

Sexuality in the media: the new media gays

Engaging age(ism): young adults, older adults

Racializing immigrants/refugees: news framing the other within

Advertising beauty: what is Dove really doing?

Reclaiming a muscular masculinity: televising a working-class heroic / with the assistance of Dr. Shane Dixon

Framing religion: media blind spot or coverage that blinds?

Social media as oppositional gaze

Unsilencing Aboriginal voices: toward an Indigenous media gaze

Ethnic media: "empowering the people"

Conclusion: re-engaging the media gaze.

Notes:

Includes bibliographical references (p. [265]-291) and index.

ISBN:

0-7748-2138-8

OCLC:

729990553