Quinceañera style : social belonging and Latinx consumer identities / Rachel Valentina González.

Format:

Book

Author/Creator:

Gonzalez, Rachel Valentina, author.

Language:

English

Subjects (All):

Quinceañera (Social custom)--United States.

Hispanic Americans--Social life and customs--21st century.

Hispanic Americans--Ethnic identity.

Hispanic American consumers--United States.

United States.

Physical Description:

1 online resource (x, 211 pages)

Edition:

First edition

Place of Publication:

Austin, Texas : University of Texas Press, [2019]

Summary:

Quinceañera celebrations, which recognize a girl's transition to young womanhood at age fifteen, are practiced in Latinx communities throughout the Americas. But in the consumer-driven United States, the ritual has evolved from a largely religious ceremony to an elaborate party where social status takes center stage. Examining the many facets of this contemporary debut experience, Quinceañera Style reports on ethnographic fieldwork in California, Texas, the Midwest, and Mexico City to reveal a complex, compelling story. Along the way, we meet a self-identified transwoman who uses the quinceañera as an intellectual space in her activist performance art. We explore the economic empowerment of women who own barrio boutiques specializing in the quinceañera's many accessories and made-in-China gowns. And, of course, we meet teens themselves, including a vlogger whose quince-planning tips have made her an online sensation. Disrupting assumptions, such as the belief that Latino communities in the United States can't desire upward mobility without abandoning ethnoracial cultural legacies, Quinceañera Style also underscores the performative nature of class and the process of constructing a self in the public, digital sphere

Contents:

Introduction. Coming out Latinx

Quinceañera style and class performativity

Identity off the rack : selling quinceañera dresses and manufacturing identities in the experience economy

Coming of age in the digital barrio : quinceañera as a product in cultural economies online

Made in Mexico, USA : beauty professionals and the manufacturing of quinceañera beauty culture

Ambivalent embodiment : reconstituting quinceañera performance space

Conclusion. Rights/rites and representation : reading Latinx social performance.

Notes:

Includes bibliographical references and index.

ACA: Emily Toth Award, 2020

Description based on print version record.

ISBN:

1-4773-1971-9

1-4773-1970-0

OCLC:

1132421278