Brewing a boycott : how a grassroots coalition fought Coors and remade American consumer activism / Allyson P. Brantley.

Format:

Book

Author/Creator:

Brantley, Allyson P., author.

Series:

Justice, power, and politics.

North Carolina scholarship online.

Justice, power, and politics

North Carolina scholarship online

Language:

English

Subjects (All):

Adolph Coors Company.

Strikes and lockouts--United States--History--20th century.

Strikes and lockouts.

Boycotts--United States--History--20th century.

Boycotts.

Consumer movements--United States--History--20th century.

Consumer movements.

Brewing industry--United States.

Brewing industry.

Physical Description:

1 online resource (1 online resource) : 10 halftones

Edition:

1st ed.

Place of Publication:

Chapel Hill : The University of North Carolina Press, [2021]

Summary:

In this first narrative history of one of the longest boycott campaigns in US history, Allyson Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organising and unlikely coalitions.

Contents:

Cover

Contents

Abbreviations in the Text

Introduction. Beer Can Politics

Part I

Chapter One. Coors Is Trying to Destroy the Union

Chapter Two. Chicanos Arriba, Coors Abajo

Chapter Three. Cold, New, and Right: Coors-Style Politics

Part II

Chapter Four. Everyone's Fight: Boycotting in the Bay Area, 1973-1976

Chapter Five. Givin' Up This Beer for Sweeter Wine: Brewery Workers on Strike, 1977-1978

Chapter Six. Racing Cockroaches and Boycotting Coast to Coast, 1979-1988

Conclusion. A Hangover from Another Era?

Acknowledgments

Notes

Bibliography

Notes:

Also issued in print: 2021.

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

979-88-908582-3-8

979-88-908582-4-5

1-4696-6104-7

1-4696-6102-0

OCLC:

1242875115