Orange empire : California and the fruits of Eden / Douglas Cazaux Sackman.

Format:

Book

Author/Creator:

Sackman, Douglas Cazaux, 1968-

Language:

English

Subjects (All):

Orange industry--California--History.

Orange industry.

California--History.

California.

California--Economic conditions.

California--Environmental conditions.

Physical Description:

1 online resource (404 p.)

Place of Publication:

Berkeley : University of California Press, c2005.

Language Note:

English

Summary:

This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export-the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry-how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.

Contents:

Frontmatter

Contents

Illustrations

Acknowledgments

Prologue. An Allegory Of California

Introduction

1. Manifesting The Garden

2. A Cornucopia Of Invention

3. Pulp Fiction: The Sunkist Campaign

4. The Fruits Of Labor

5. "The Finished Products Of Their Environment"

6. A Jungle Of Representation: The Epic Campaign Versus Sunkist

7. A Record Of Eden'S Erosion

8. "A Profit Cannot Be Taken From An Orange": Steinbeck'S Case For Environmental Justice

Epilogue. By Their Fruits Ye Shall Know Them

Notes

Select Bibliography

Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 349-374) and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN:

9786612360305

9781282360303

1282360302

9780520940895

052094089X

9781598755367

1598755366

OCLC:

475938309