Interactive TV technology and markets / Hari Om Srivastava.

Format:

Book

Author/Creator:

Srivastava, Hari Om, author.

Series:

Artech House digital audio and video library.

Artech House digital audio and video library

Language:

English

Subjects (All):

Interactive television.

Television broadcasting.

Local Subjects:

Interactive television.

Television broadcasting.

Physical Description:

1 online resource (429 p.)

Distribution:

[Piscataqay, New Jersey] : IEEE Xplore, [2001]

Place of Publication:

Boston : Artech House, ©2002.

Language Note:

English

Summary:

"This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--Jacket.

Contents:

Contents vii; Preface xvii; Acknowledgments xxi; 1 Broadcasting 1; 1.1 Introduction 1; 1.2 What Is Broadcasting? 2; 1.3 Broadcasting and Telecommunications 11; 1.4 Digital Television and Compression Technique 12; 1.5 Mode of Delivery: Terrestrial, Cable, and Satellite 22; 1.6 Digital Television Standards 24; 1.7 Advent of Television and Its Social Aspects 42; 1.8 New Technology Frontiers in Broadcasting 45; 1.9 Broadcast to Personal Computers 59; 1.10 Super Surround Audio-Visual System 63; 1.11 Tools and Techniques 63; 1.12 Analog Cutoff 67

1.13 Development of ITV 671.14 T-Commerce 70; 1.15 Future 71; References 71; Selected Bibliography 75; 2 Enhanced and Interactive Television 79; 2.1 Introduction 79; 2.2 What Is ITV? 80; 2.3 The ITV Experience 88; 2.4 Why Broadcast ITV? 91; 2.5 Different Types of ITV 99; 2.6 Transmissions and Range of Services 102; 2.7 Who Can Watch ITV? 104; 2.8 Key Players in ITV Service 107; 2.9 Future of ITV 108; 2.10 Conclusion 109; References 110; Selected bibliography 111; Appendix 2.A 112; 3 Technology and Standards 113; 3.1 Introduction 113; 3.2 ITV 118

3.3 Building Blocks of ITV 1213.4 System Description for ITV 136; 3.5 Internet Protocol Extension for ITV 139; 3.6 JAVA Technology for ITV 148; 3.7 Competing Standards 151; 3.8 Interactive Terrestrial TV Integration 172; 3.9 A Few System Descriptions 173; 3.10 Regulatory Environment 178; 3.11 Legal Issues 179; 3.12 Industry Groups 179; 3.13 Summary 180; References 181; Selected Bibliography 184; 4 Content Development 187; 4.1 Introduction 187; 4.2 Content: In Search of the Killer Application 190; 4.3 Creating an ITV Program 195; 4.4 Design Considerations 208

4.5 Enhanced TV Coding 2114.6 Authoring Interactive Content 212; 4.7 WebTV 214; 4.8 ITV Development Resources 222; 4.9 Summary 222; References 223; Selected Bibliography 224; Appendix 4.A 226; Appendix 4.B 227; Appendix 4.C 233; 5 Business Models and Potential 239; 5.1 The Marketplace Context 239; 5.2 ITV Drivers 241; 5.3 Emerging Markets 247; 5.4 Market Dynamics 270; 5.5 Market and Collaborations 271; 5.6 The Consumer 274; 5.7 Emerging Business Model for Broadcasters 275; 5.8 Conclusion 277; References 278; Selected Bibliography 279; Appendix 5.A 279

Appendix 5.B 2806 Future of ITV 285; 6.1 Introduction 285; 6.2 Why Interact? 287; 6.3 Contextual Usability 294; 6.4 In the Research Lab 301; 6.5 Gazing into the Crystal Ball 304; 6.6 Conclusion 308; References 309; Selected Bibliography 309; Appendix 6.A 310; 7 Case Studies 317; 7.1 Case Study: United States 318; 7.2 ITV in Europe 324; 7.3 Australia 337; 7.4 Lessons Learned from the Case Studies 339; Selected Bibliography 340; Glossary 341; About the Author 393; Index 395

Notes:

Description based upon print version of record.

Print version record.

Includes bibliographical references and index.

ISBN:

1-58053-548-8

OCLC:

475974045