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Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.
- Format:
- Book
- Author/Creator:
- Tomes, Nancy, 1952- author.
- Series:
- Studies in social medicine.
- Studies in social medicine
- Language:
- English
- Subjects (All):
- Marketing of Health Services--history--United States.
- Marketing of Health Services.
- History, 20th Century--United States.
- History, 20th Century.
- Consumer Participation--history--United States.
- Consumer Participation.
- Medical care--history--United States.
- Medical care.
- Physical Description:
- 1 online resource (560 p.)
- Edition:
- 1st ed.
- Manufacture:
- Baltimore, Md. : Project MUSE, 2016
- Place of Publication:
- Chapel Hill : The University of North Carolina Press, [2016]
- Language Note:
- English
- Summary:
- In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.
- Contents:
- Farewell to the free trade in doctoring
- The high cost of keeping alive
- The new corner store
- The guinea pigs' revolt
- The fourth necessity
- The MDs are off their pedestal
- A big pill to swallow
- The patient must prescribe for the doctor
- Get ready for a new breed of patients
- Shopping mall medicine
- Medicine-chest roulette.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 979-88-908448-9-7
- 1-4696-8844-1
- 979-88-908449-0-3
- 1-4696-2279-3
- OCLC:
- 940502104
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