Run Your Own Business [electronic resource].

Format:

Book

Author/Creator:

Duncan, Kevin.

Series:

Teach Yourself Business Skills

Language:

English

Physical Description:

1 online resource (206 p.)

Place of Publication:

London : Hodder Education, 2010.

Language Note:

English

Summary:

Equips you with all the key skills you need to run an effective, successful business.

Contents:

Cover; Book title; Contents; Preface; Meet the author; Only got a minute?; Only got five minutes?; Introduction; 1 Where do I start?; 1 Assume that you have something to offer; 2 Be honest with yourself; 3 Research your market thoroughly; 4 Work out how much money you need; 5 Write a simple, realistic plan; 6 Invest in a distinctive identity; 7 Get connected; 8 Appoint a good accountant; 9 Work out the materials you need; 10 Network constantly without being irritating; 11 Now make it happen; Ten things to remember; 2 The right tools for the job

12 Write out your contact list and new business hit list13 Write down everyone you want to get in touch with; 14 Put the phone number by every one of your contacts; 15 Do everything when you think of it, otherwise nothing will happen; 16 Constantly review the new business hit list to see if you are being realistic; 17 Keep the numbers manageable; 18 Keep inventing new ideas for contacting someone; 19 Every time you get through to someone, move them to your contact list; 20 Try to have 20-30 meetings fixed for the next 4-6 weeks

21 Never cancel a new business meeting because you are 'too busy'Ten things to remember; 3 Getting the money right; 22 Concentrate on the money, but don't become obsessed with it; 23 Weigh up the Service v Product distinction; 24 Work out how to have a near-infinite margin; 25 Consider the lucky seven money questions; 26 Try to avoid the most time-consuming business issue ever: other people; 27 Try to sell what you do, not materials with a mark-up; 28 The price-quality equation: if you cost a lot, you must be good; 29 Aim for 50 per cent repeat business within three years

30 Don't be small-minded about money31 Be canny about requests for free or 'win only' work; 32 Consider Everyday Flexible Pricing; Ten things to remember; 4 How to communicate effectively; 33 Choose the right method of communicating; 34 Become adept at describing what you do in less than 30 seconds; 35 Be prepared to improvise on the spot; 36 Introduce some humanity into your CV; 37 Remember that people give business to those with whom they like having meetings; 38 Meet lots of people and stay open-minded; 39 Take your customers to lunch and insist on paying

40 Rewrite all your marketing materials41 Design a clever mailing to send to your customers; 42 Ask your customers what else you could do for them; Ten things to remember; 5 Taming the telephone; 43 Don't call it 'cold-calling'; 44 Admit that the phone will never ring unless you market yourself; 45 If you make 100 calls, you will get 40 meetings, and three jobs; 46 Prepare your selling angles; 47 Don't use jargon to disguise what you do; 48 Tell them you are available; 49 Try selling the opposite of everyone else; 50 Tell them it is simple (because you are experienced)

51 Offer to solve their issue quickly

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-78402-241-1

1-282-95746-5

9786612957468

1-4441-2499-4

OCLC:

701704421