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Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing : English-German / Englisch-Deutsch / Wolfgang J. Koschnick.

DGBA Business and Economics <1990 Available online

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Format:
Book
Author/Creator:
Koschnick, Wolfgang J., author.
Language:
English
Subjects (All):
Advertising--Dictionaries.
Advertising.
Mass media--Dictionaries.
Mass media.
Marketing--Dictionaries.
Marketing.
English language--Dictionaries--German.
English language.
Physical Description:
1 online resource (466 pages)
Edition:
1983
Other Title:
Standard-Wörterbuch für Werbung, Massenmedien und Marketing, Englisch-Deutsch.
Dictionary of advertising.
Wörterbuch für Werbung.
Place of Publication:
Berlin ; Boston : De Gruyter, [2016]
Language Note:
English
Contents:
Frontmatter
Vorwort
Preface
Anmerkungen / Explanatory Note
Abkürzungen / Abbreviations
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Backmatter
Notes:
Spine titles: Dictionary of advertising, Wörterbuch für Werbung.
Title on added title page: Standard-Wörterbuch für Werbung, Massenmedien und Marketing, Englisch-Deutsch.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Sep 2019)
ISBN:
9783110857245
3110857243
OCLC:
1013943047

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