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Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing : English-German / Englisch-Deutsch / Wolfgang J. Koschnick.
- Format:
- Book
- Author/Creator:
- Koschnick, Wolfgang J., author.
- Language:
- English
- Subjects (All):
- Advertising--Dictionaries.
- Advertising.
- Mass media--Dictionaries.
- Mass media.
- Marketing--Dictionaries.
- Marketing.
- English language--Dictionaries--German.
- English language.
- Physical Description:
- 1 online resource (466 pages)
- Edition:
- 1983
- Other Title:
- Standard-Wörterbuch für Werbung, Massenmedien und Marketing, Englisch-Deutsch.
- Dictionary of advertising.
- Wörterbuch für Werbung.
- Place of Publication:
- Berlin ; Boston : De Gruyter, [2016]
- Language Note:
- English
- Contents:
- Frontmatter
- Vorwort
- Preface
- Anmerkungen / Explanatory Note
- Abkürzungen / Abbreviations
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
- Backmatter
- Notes:
- Spine titles: Dictionary of advertising, Wörterbuch für Werbung.
- Title on added title page: Standard-Wörterbuch für Werbung, Massenmedien und Marketing, Englisch-Deutsch.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Sep 2019)
- ISBN:
- 9783110857245
- 3110857243
- OCLC:
- 1013943047
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