50 Biggest Mistakes : I see information marketers make / Bret Ridgway.

Format:

Book

Author/Creator:

Ridgway, Bret, author.

Language:

English

Subjects (All):

Information services--Marketing.

Physical Description:

1 online resource (138 pages)

Other Title:

Fifty Biggest Mistakes

Place of Publication:

New York : Morgan James Publishing, [2011]

Summary:

The 50 Biggest Mistakes I See Information Marketers Make provides a behind-the-scenes perspective of some of the mistakes some of the biggest names in information marketing have made and what you can do to avoid these mistakes and increase your chances for success. You'll find a unique 'New Information Product Development and Launch Checklist' included that shows you step by step the tasks you need to be completing at various time intervals prior to the launch of your new information product.

Contents:

Cover

TABLE OF CONTENTS

Acknowledgments

What Information Marketers Are Saying About: "The 50 Biggest Mistakes"

Introduction

Foreword

MISTAKE #1 No Upsells in Your Online Ordering System

MISTAKE #2 No Ride Along Offers With Your Physical Product Shipments

MISTAKE #3 Trying to do Your Own Product Duplication and Fulfillment

MISTAKE #4 Not Investing Some Time Every Day on Marketing

MISTAKE #5 Selling Your Product for Too Little

MISTAKE #6 Trying to Make it Perfect

MISTAKE #7 Selling a Product that Isn't Yet Fully Developed

MISTAKE #8 No "Read This First" or "Getting Started" Document to Guide Users

MISTAKE #9 Not Testing Your Online Ordering System Prior to Launch Date

MISTAKE #10 No Unannounced Bonuses in Package

MISTAKE #11 No Follow-up Autoresponder to Help People Your Product

MISTAKE #12 Trying to Rely on the Sale of a Single Product

MISTAKE #13 Not Attending Live Events to Network

MISTAKE #14 Trying to do it All Digitally

MISTAKE #15 A Lack of a Consistent Look and Feel to All Your Products

MISTAKE #16 Not Investing a Little Up Front to Have Some Graphics Created to Give You a More Professional Looking Package

MISTAKE #17 Overproducing on an Initial Product Launch to Try and Save a Few Cents on the Per Unit Product Costs

MISTAKE #18 Packaging Inconsistent with the Pricing of Your Product

MISTAKE #19 Not Providing Adequate Sales Tools for Your Affiliates

MISTAKE #20 No Built-in Name Capture Tools Inside Your Product

MISTAKE #21 No Research to Check the Viability of Your Desired Market

MISTAKE #22 Insufficient Instructions on How to Use Discs if They Aren't Strictly Audio

MISTAKE #23 "Wrong" Audio Format

MISTAKE #24 Not "Buying" Traffic to Test Headlines, Offers and Other Variables.

MISTAKE #25 Trying to Do it All Online-Not Testing Offline Marketing Mechanisms

MISTAKE #26 Poor Planning for Launch Date

MISTAKE #27 Working on Multiple Products Simultaneously -Delaying Revenue Generation from Any of Them

MISTAKE #28 Failure to Repurpose Content

MISTAKE #29 Trying to do Too Much on a Single Website

MISTAKE #30 Not Accepting Multiple Payment Methods

MISTAKE #31 No Continuity or Recurring Revenue Streams

MISTAKE #32 Not Having a Coach or Mentor or Participating in a Mastermind Group

MISTAKE #33 Not Specialized or Niched Enough of a Market

MISTAKE #34 Failure to Apply Any "Stick" Strategies

MISTAKE #35 Not Recognizing the Influence Women Exert in the Buying Process

MISTAKE #36 No Understanding of the Power of Effective Copywriting

MISTAKE #37 Making Sure Anyone Who's Working with You Understands Your Brand and Doesn't Unintentionally Alienate Your List

MISTAKE #38 Not Understanding the Power of Articles to Grow Your List

MISTAKE #39 Not Utilizing All of Your Product "Real Estate" to Sell More to Your Customers

MISTAKE #40 Not Addressing All the Learning Modalities by Which People Consume Information

MISTAKE #41 Treating Your Information Marketing as a Hobby Rather than a Business

MISTAKE #42 Not Understanding the Lifetime Value of a Customer and How Much You Can Afford to Spend to Acquire a New Customer

MISTAKE #43 A Weak or Non-existent Guarantee

MISTAKE #44 Failing to Cover All the Legal Requirements of Information Marketing

MISTAKE #45 Not Keeping Your Merchant Account Provider in the Loop Prior to a New Product Launch

MISTAKE #46 Failing to Provide Enough Proof through Testimonials

MISTAKE #47 Not Managing Your List Properly

MISTAKE #48 Not Recognizing the Full Power of Outsourcing and Applying Other Business Amplifiers to Help You Grow More Quickly.

MISTAKE #49 Developing Another "Me Too" Interview Product That's Sold in a "Me Too" Way

MISTAKE #50 Lots of Ideas, Little Implementation

MISTAKE #51 BONUS 1 -Not Tapping into the Power of eBay as a Lead Generation Tool

MISTAKE #52 BONUS 2 - Not Recognizing the Power of Teleseminars and Webinars as Sales and Content Development Tools

Information Marketer's Resource Rolodex

THANK YOU

About Bret.

Notes:

Description based on print version record.

ISBN:

1-60037-897-8