2 options
Successful implementation of CRM in sales departments / Goran Krpan.
- Format:
- Book
- Author/Creator:
- Krpan, Goran, author.
- Language:
- German
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Sales management.
- Success in business.
- Physical Description:
- 1 online resource (96 pages)
- Place of Publication:
- Hamburg : Diplomica Verlag, 2018.
- Summary:
- The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.
- Notes:
- Description based on print version record.
- ISBN:
- 3-96146-129-5
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