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Effects of perceived service quality on customer loyalty and repurchase intentions : the mediating role of customer satisfaction / Shahrukh Salman.
- Format:
- Book
- Author/Creator:
- Salman, Shahrukh, author.
- Language:
- English
- Subjects (All):
- Customer services--Quality control.
- Customer services.
- Consumer satisfaction.
- Customer loyalty.
- Physical Description:
- 1 online resource (57 pages)
- Place of Publication:
- Hamburg : Anchor Academic Publishing, 2018.
- Summary:
- The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.
- Notes:
- Description based on print version record.
- ISBN:
- 3-96067-687-5
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