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42 rules of product marketing [electronic resource] : learn the rules of product marketing from leading experts from around the world / by Phil Burton, Gary Parker, and Brian Lawley.
- Format:
- Book
- Author/Creator:
- Burton, Philip E.
- Parker, Gary., Author.
- Lawley, Brian., Author.
- Language:
- English
- Subjects (All):
- Product management.
- Marketing--Management.
- Marketing.
- Place of Publication:
- Cupertino, Calif. : Super Star Press, c2012 (Norwood, Mass. : Books24x7.com [generator])
- Language Note:
- English
- Summary:
- Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
- Notes:
- Title from title screen.
- Digitized and made available by: Books24x7.com.
- Includes bibliographical references.
- ISBN:
- 1-60773-081-2
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