2 options
Branding demystified : plans to payoffs / Harsh V. Verma.
- Format:
- Book
- Author/Creator:
- Verma, Harsh V.
- Series:
- Response Books
- Language:
- English
- Subjects (All):
- Branding (Marketing)--Management.
- Branding (Marketing).
- Communication in marketing.
- Physical Description:
- 1 online resource (xiii, 247 p.) : ill.
- Place of Publication:
- Delhi ; London : Response, c2010.
- Language Note:
- English
- Summary:
- The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built.
- Contents:
- Cover; Contents; List of Figures; Preface; 1 - Why Brands?; 2 - What Is a Brand?; 3 - Brand Transformation; 4 - Brand Vision: Concepts and Creation; 5 - Pushing the Brand to Higher Orbits; 6 - Pressing Hot Buttons in Consumer Value Space; 7 - Internal and ExternalLeveraging of Brand Assets; 8 - Decoding Branding Strategy; 9 - Shifting Brand Gears to Stay Connected; 10 - Power Branding: Unequal among Equals; References; About the Author
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 9786612503276
- 9789352802395
- 935280239X
- 9781282503274
- 1282503278
- 9788132104957
- 8132104951
- OCLC:
- 593295598
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