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Creating innovative products and services : the forth innovation method / Gijs van Wulfen.
- Format:
- Book
- Author/Creator:
- Wulfen, Gijs van.
- Language:
- English
- Subjects (All):
- New products.
- Product management.
- Production planning.
- Physical Description:
- 1 online resource (293 p.)
- Place of Publication:
- Farnham, Surrey ; Burlington, VT : Gower Pub. Ltd, 2011.
- Language Note:
- English
- Summary:
- Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation or service design, brand development, new business development or organizational development . In it you will find practical guidance through every stage.
- Contents:
- Cover; Contents; List of Figures; List of Tables; Foreword; Preface; Introduction; 1 The Difficult Start of Innovation; 2 Success Factors for the Ideation Phase; 3 The FORTH Innovation Method; 4 Full Steam Ahead; 5 Observe and Learn; 6 Raise Ideas; 7 Test Ideas; 8 Homecoming; Conclusion; Appendix I; Appendix II; Bibliography; Glossary; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 1-317-15850-4
- 1-315-57461-6
- 1-317-15849-0
- 1-283-04794-2
- 9786613047946
- 1-4094-1755-7
- 9781315574615
- OCLC:
- 710972949
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