The Creative Mindset : Mastering the Six Skills That Empower Innovation.

Format:

Book

Author/Creator:

DeGraff, Jeff.

Contributor:

DeGraff, Staney.

Language:

English

Subjects (All):

Creative ability in business.

Creative thinking.

Technological innovations--Management.

Physical Description:

1 online resource (225 pages)

Edition:

1st ed.

Other Title:

creative mindset

Place of Publication:

Oakland : Berrett-Koehler Publishers, Incorporated, 2020.

Summary:

"Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them."--Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at AustinNearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills--all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, "Anyone can cook."

Contents:

Cover

Half Title

Title

Copyright

Dedication

Contents

Preface

Introduction: Demystifying Creativity

CHAPTER 1 What Is the Creative Mindset?

CHAPTER 2 CLARIFY: Getting the Challenge Right

CHAPTER 3 REPLICATE: Mimicking and Reapplying Ideas

CHAPTER 4 ELABORATE: Multiplying Ideas by Adding New Ones

CHAPTER 5 ASSOCIATE: Connecting Ideas with Analogies

CHAPTER 6 TRANSLATE: Creating Stories from Ideas

CHAPTER 7 EVALUATE: Selecting the Best Ideas

CHAPTER 8 Putting It All Together

References

Acknowledgments

Index

About the Authors

Discussion Guide.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781523090167

1523090162

OCLC:

1321799286