Creative aerobics : fueling imagination in the 21st century / Linda Conway Correll George, Arpan Yagnik.

Format:

Book

Author/Creator:

George, Linda Conway Correll, author.

Yagnik, Arpan, author.

Language:

English

Subjects (All):

Creative ability in business.

Creative ability.

Creative thinking.

Physical Description:

1 online resource (160 pages) : illustrations

Edition:

1st edition.

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2017.

Summary:

Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Contents:

Cover

Contents

Preface

Acknowledgments

Chapter 1 Taking the Wraps/Raps off Creative Aerobics

Chapter 2 In the Beginning . . .

Chapter 3 David versus Goliath, AKA Small versus The Big Idea

Chapter 4 Defining the Creative Process Today

Chapter 5 Developing Your Creative Magnifying Glass

Chapter 6 Training for Your Creativity Marathon

Chapter 7 Creative Aerobic 1 (CA1)-The Facts. Just the Facts

Chapter 8 Creative Aerobic 2 (CA2)-New Nomenclature-It Is What It Isn't

Chapter 9 Creative Aerobic 3 (CA3)-It's the Same. Only Different

Chapter 10 Creative Aerobic 4 (CA4)-Refining Defining

Chapter 11 Verbal Four-/For-/Foreplay

Chapter 12 Body English (It's Not Just About Golf)

Chapter 13 How the Student Award Winners Do It

Chapter 14 How the Professionals Do It

Chapter 15 Every Body (Copy) Needs a Slogan, Sometime

Chapter 16 Mass Media Medley

Chapter 17 .Com Creativity

Chapter 18 Practical Reflections on the Profession

Index

About the Authors.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9789386446909

9386446901

9789353280581

9353280583

9789386446848

9386446847

OCLC:

993033142