Explaining buyer behavior : central concepts and philosophy of science issues / John O'Shaughnessy.

Format:

Book

Author/Creator:

O'Shaughnessy, John, author.

Series:

Oxford scholarship online.

Oxford scholarship online

Language:

English

Subjects (All):

Consumer behavior--Methodology.

Consumer behavior.

Physical Description:

1 online resource (394 p.)

Place of Publication:

New York : Oxford University Press, 2023.

Language Note:

English

Summary:

This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.

Contents:

Contents; 1. Marketing Management and the Behavioral Sciences; 2. Explanation; 3. Causal Explanation; 4. Causal Temporal Modes of Explanation; 5. Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle; 6. Teleological Explanation: Function Ascription; 7. Explanatory Systems of Psychology; 8. Explanatory Systems of Sociology; 9. Emotion: A Multidisciplinary Approach; 10. Understanding Consumer Actions Using Social Science Sensitizing Concepts; 11. Philosophical Controversies Underlying Explanatory Systems and Methodologies; 12. Research Methodology

13. Choosing Explanatory Theory: Recent Controversies in the Philosophy of ScienceDiscussion Questions; Name Index; Subject Index

Notes:

Previously issued in print: 1992.

Includes bibliographical references and index.

Derived record based on print version record and publisher information.

ISBN:

0-19-770291-0

1-280-44112-7

1-4237-6458-7

0-19-802351-0

1-60129-839-0

OCLC:

290498353