The authority guide to PR for small businesses : use the power of public relations and the media to reach your target customer and grow your business / Steve Bustin.

Format:

Book

Author/Creator:

Bustin, Steve, author.

Language:

English

Subjects (All):

Small business--Management.

Small business.

Public relations.

Physical Description:

1 online resource (xi, 98 pages) : illustrations

Edition:

1st ed.

Place of Publication:

[Place of publication not identified] : Authority Guides, 2017.

Summary:

This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.

Contents:

Intro

Acknowledgements

Contents

Introduction

What is PR and what can it do for your business?

What's so special about editorial coverage?

Finding your news stories

What if there's nothing new in your business?

Getting your story out there - the press release

The anatomy of a press release

Who should you send your press release to?

Getting coverage - know what people are saying about you

Tools for building your PR campaign

Have a plan - build a PR strategy

Maintain your PR momentum

Reading list

About the author

Other Authority Guides.

Notes:

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-909116-87-4

OCLC:

1102472937