Great selling skills : how to sell anything to anyone / Bob Etherington.

Format:

Book

Author/Creator:

Etherington, Bob.

Series:

Business Solution Series

Language:

English

Subjects (All):

Selling.

Physical Description:

1 online resource (185 p.)

Edition:

1st ed.

Place of Publication:

London : Marshall Cavendish Business, 2011.

Language Note:

English

Summary:

Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople - they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term.

Contents:

Cover; Contents; Introduction; 01 Who Sold You This Then?; 02 Never Make A Statement When YouCould Ask A Question; 03 Stop Selling: Start Asking "SWOT"; 04 Features, Advantages and Benefits; 05 I Object! (Objection Overruled!); 06 How To Sell in the Worst of Times; 07 Getting Your Contract Signed; 08 The Ubiquitous Sales Letter; About the Author

Notes:

"This book was previously published as Selling skills for complete amateurs."

ISBN:

9789814346894

9814346896

OCLC:

735622945