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New perspectives in luxury branding.
- Format:
- Book
- Author/Creator:
- Limited, Emerald Group Publishing, author.
- Series:
- Emerald gems.
- Emerald Gems
- Language:
- English
- Subjects (All):
- Brand name products.
- Luxuries--Marketing.
- Luxuries.
- Physical Description:
- 1 online resource (225 pages).
- Edition:
- First edition.
- Place of Publication:
- United Kingdom : Emerald, [2015]
- Summary:
- New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
- Notes:
- Description based on print version record.
- ISBN:
- 9781785608629
- 1785608622
- OCLC:
- 1051299236
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