Organizing organic : conflict and compromise in an emerging market / Michael A. Haedicke.

Format:

Book

Author/Creator:

Haedicke, Michael A., author.

Language:

English

Subjects (All):

Natural foods industry--United States--History.

Natural foods industry.

Food industry and trade--United States--History.

Food industry and trade.

Physical Description:

1 online resource

Edition:

1st ed.

Place of Publication:

Stanford, California : Stanford University Press, 2016.

Language Note:

English

Summary:

Stakeholders in the organic food movement agree that it has the potential to transform our food system, and yet there is little consensus about what this transformation should look like. Tracing the history of the organic food sector, Michael Haedicke charts the development of two narratives that do more than simply polarise the organic debate, they give way to competing institutional logics. On the one hand, social activists contend that organics can break up the concentration of power that rests in the hands of a big, traditional agribusiness. Alternatively, professionals who are steeped in the culture of business emphasise the potential for market growth, for fostering better behemoths.

Contents:

Frontmatter

Contents

List of Tables

Acknowledgments

List of Abbreviations

INTRODUCTION. Visions of Transformation and Growth

CHAPTER 1. Breaking Ground for a New Agriculture

CHAPTER 2. Stabilizing the Market, Dividing the Field

CHAPTER 3. The Rise of Big Organic

CHAPTER 4. The Politics of Organic Integrity

CHAPTER 5. Caught in the Middle

CHAPTER 6. Institutional Logics and Social Processes Revisited

APPENDIX 1. Research Methods and Data

APPENDIX 2. List of Interviews

Notes

References

Index

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780804798730

0804798737

OCLC:

1198931926