Advertising standards and ethics / edited by Justin Healey.

Format:

Book

Contributor:

Healey, Justin, editor.

Series:

Issues in society (Balmain, N.S.W.) ; Volume 394.

Issues in Society ; Volume 394

Language:

English

Subjects (All):

Advertising--Moral and ethical aspects--Australia.

Advertising.

Advertising--Standards--Australia.

Physical Description:

1 online resource (65 pages) : colour illustrations.

Edition:

1st ed.

Place of Publication:

Thirroul, New South Wales : The Spinney Press, 2015.

Language Note:

English

Summary:

Advertising in its various forms has a powerful impact on Australian society. It not only influences the public’s consumer preferences; it also helps shape society’s values. Advertising is self-regulated in Australia, however the industry is subject to a range of media codes and standards. What are these standards, and who do consumers complain to if they encounter inappropriate or unethical marketing practices on television, radio or in the growing digital media space? This book explores a range of ethical issues in advertising, such as false and misleading claims. The book also focuses on children’s exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. What happens when advertisers’ claims and products don’t always align with prevailing community values and attitudes?

Contents:

Chapter 1: Advertising standards

Chapter 2: Marketing to children and young people.

Notes:

Includes index (page 60).

ISBN:

1922084891

9781922084897