Rapid video development for trainers : how to create learning videos fast and affordably / Jonathan Halls.

Format:

Book

Author/Creator:

Halls, Jonathan, author.

Contributor:

Books24x7, Inc.

Language:

English

Subjects (All):

Employees--Training of.

Employees.

Instructional systems--Design.

Instructional systems.

Physical Description:

1 online resource (241 pages)

Place of Publication:

Alexandria, VA : Association for Talent Development, [2012]

Language Note:

English

Summary:

Rapid Video Development for Trainers meets the needs of companies and individuals who are thinking about or have dabbled in video production. Although producing focused, high quality video is well within the capability of nearly every development professional, the skill sets required to do so have not traditionally fallen within most trainers' job descriptions. This is where Rapid Video Development comes in: a comprehensive tutorial covering every aspect of web-based video development, this book provides both the theoretical overview and the nuts-and-bolts instructions for creating professional quality video quickly, easily, and inexpensively. Written specifically for trainers by a 20-year media industry veteran who has worked in Europe, America, and Asia, Rapid Video Development explains in clear, non-technical language everything you need to know to create exceptionally instructive, cost-effective video yourself. Some of the topics discussed include: the opportunities presented to trainers by the advent of inexpensive digital technology the principles, psychology, and philosophies behind effective video what constitutes an appropriate situation in which to utilize video as a training medium the various, distinct layers (visual, spoken word, music and sound effects, and more) that comprise an effective, high quality video techniques for using effects to enhance--rather than detract from--the impact of your video designing and implementing an efficient, productive workflow thorough coverage of the tools you'll need, with a heavy emphasis on the most cost-effective software and hardware for your project detailed input on how to shoot great video, with sections on lighting, framing, and safety important tips on basic digital video camera care and use how to edit your video for maximum clarity, consistency, and aesthetics a full chapter on the digital technology involved with putting your video on the web a summary 12-point plan for achieving success with your training video At a time when training and development budgets are being decreased, staff must be able to do more with less. And, since web-based video is rapidly assuming a critical role in corporate training, the ability to create highly effective video in-house is crucial. Rapid Video Development is your invaluable educational resource for every aspect of professional-quality, cost-effective web video production.

Contents:

Intro

Title

Copyright

Content

Preface

Don't Leave Your Video to Chance

Workshop Structure

Good Luck

Acknowledgments

In This Book and on the Web

Section 1: Behind the Video

Chapter 1 Video and the Trainer

It's Not New

Yesterday

Today

Video for Learning

Using Video for Learning

Better Demonstrations

Manipulate Pictures to Enrich the Learning

Offer Regular Access to Experts

Maintain Consistent Standards in Information Delivery

21st Century Trainer Skills

Chapter 2 Video Psychology

Elements of Video

Core Video Principles

Principle 1: If There's No Action, Don't Use Video

Principle 2: Pictures Are the Foundation of Video

Principle 3: Video Is Not Always the Best Communication Method

Principle 4: Your Video Message Needs to Be Quick and Easy to Understand

Your Brain and Video

Cognitive Psychology

Three Stages of Memory and Media

Impact on Video

Stories and Narrative

Web Video's Relationship to the Viewer

Dimensions of the Web

Bolting It All Together

Chapter 3 Video and Learning

Using Educational Principles

Information Structures

Mental Models and Stories

Memory Retention

Repetition-Retrieval Is the Key

Creative Repetition

Cognitive Load

Create a Light Cognitive Load

Adult Learning Principles

Autonomy

Prior Experience

Goal-Focused and Relevant

Interactivity

Video Offers Powerful Opportunities for Trainers

Chapter 4 Video in Practice

Using Video for Organizational Learning

Producing Video in Organizations

High-End vs. Cheap and Cheerful

Organizational Impact

Future of Didactic Video

Section 2: How Video Works

Chapter 5 The Picture Layer and Visual Grammar

Pictures First

Moving Pictures Are Worth Three Thousand Words

The Language of Video

Changing Shots and Shot Sizes.

Draw a Storyboard

Shot Sizes-The Balance Between Intimacy/Detail and Context

Camera Movements

Tracking Shots

Zooming In or Out

Tilting Up or Down

Panning Left or Right

Simulated Movement

Using Camera Movements

Camera Angle

Using Camera Angles

Camera Placement and the 180-Degree Rule

Context-Your Background

Summary

Chapter 6 The Visual Effects Layer

Enhancing the Pictures

Transitions

Effects and Filters

Convert Your Pictures

Correct Your Pictures

Alter Your Pictures

Add Background

Caution About Filters

Graphics

Pictures

Graphs and Diagrams

Captions

Animations

Chapter 7 The Spoken Word Layer

The Supporting Role of Words

Writing to Pictures

Writing for the Ear

Tone

Words

Sentences and Phrases

Lay Out Your Script

Spoken Word Layer

Chapter 8 The Music and Sound Effects Layer

Influencing Mood and Energy

Music

Music Affects Mood

Music Creates Atmosphere

Music Affects Energy

Music Triggers Memory

Use Music to Influence Your Viewer

Using Music

Sound Effects

Using Sound Effects

Legal Issues With Music and Sound Effects

Create Your Own Music

Section 3: Preproduction

Chapter 9 Preproduction Workflow

Preproduction

Identify How Viewers Will Learn the Learning Objective

Draw a Storyboard

Scout Your Location

Finalize Your Storyboard and Script

Scouting Your Location on the Fly

Plan the Production and Logistics

Develop a Media Assets Storage Policy

Create a Production File

Section 4: Production

Chapter 10 Tools of Video Production

Equipment for Getting Good Shots

Your Camera

Three Principles for Selecting a Camera

Four Functions Your Camera Needs

Tripod

Microphone

Editing Software

Lights

Video for Under 500

Cameras.

Tripods

Microphones

Editing Packages

Putting Together Your Camera Kit

Chapter 11 How to Shoot Great Pictures

Tips and Tricks

Choosing the Right Location

Traffic

Distractions

Lighting

Extra Step-Using Electric Lights

Safety

Hard and Soft Lighting

Three-Point Lighting

Four-Point Lighting

Cross Lighting

Aspect Ratio

Framing Your Shot

Rule of Thirds

Looking Space

Camera Distance

Background Noise

Public Noise

Acoustics

Wind and Rustling

Shooting Great Video

Chapter 12 How to Use Your Camera

Learn Good Habits

Setting Up Your Camera

Four-Step Camera Setup

White (White Balance)

Light

Tight

Bright

Shooting for the Edit

Poor-Quality Shots

Lack of Necessary Shots

Speeding Up the Editing Process

Roll Your Tape Early

Don't Cross the Line

Shoot Additional Cutaways

Shot Formulas

The Three-Shot Formula

The Five-Shot Formula

General Rules for Three-Shot and Five-Shot Sequences

Chapter 13 Looking Good in Video

Making Your Subjects Feel Comfortable

How Your Subjects Should Dress

10 Tips for Dressing Well on Video

Grooming Tips

Tips for Looking Great on Camera

Learn From the Pros

Section 5: Postproduction

Chapter 14 Editing Your Video

Editing Words vs. Video

The Art of Editing

Steps an Editor Takes

Ingest and Log the Video

Preventing Headaches Later

Assemble the Shots in Order

Trim Each Individual Shot

Jump Cuts

Continuity

Cutaways

Add Transitions and Effects

Video Correction

How Editing Software Packages Work

Your Original Video File Is Safe

Storyboard vs. Timeline

Choosing a Video Editor

Export the Master Copy

Section 6: Into Action

Chapter 15 Tech Stuff

Understand the Basics.

How Video Works

Frame Rate

Progressive and Interlaced Video

Video on the Internet

The Trade-Off Between Bandwidth and File Size

Compression

Future of Video

Shooting Techniques to Help Compression

Avoid Moving Backgrounds

Shoot on a Tripod

Don't Pan, Track, or Tilt

Don't Zoom In and Out While Rolling

File Formats

Windows Media Video

Quicktime

Real Media

Flash Video

MPEG and MP4

AVI

HDV

AVCHD

When Will You Use These Formats?

Where to Post Your Video

Download

Stream From Your Own Server

Post to a Video Sharing Site

Host on a Commercial Video Platform

Publish as DVDs

Distributing Your Video

Chapter 16 Video Workflow

Be Disciplined

Success Blockers

Creating a Workflow for Learning Video

1. Start With a Learning Objective

2. Define Your Audience

3. Ask If Video Is the Best Method

4. Do Your Research

5. Brainstorm Story Ideas

6. Draw a Storyboard

7. Write the Script

8. Plan Your Shoot

9. Shoot Your Video

10. Ingest and Log Your Footage

11. Conduct the Edit

12. Have a Glass of Champagne

Index

About the Author.

Notes:

Title from title screen.

"2012-1."

Digitized and made available by: Books24x7.com.

Description based on print version record.

ISBN:

1-60728-666-1