Authentic customer centricity : a journey towards sustainable customer experience / Alkhatani Saad Zafer.

Format:

Book

Author/Creator:

Zafer, Alkhatani Saad, author.

Language:

English

Subjects (All):

Customer relations.

Corporate culture.

Physical Description:

1 online resource (117 p.)

Place of Publication:

Charlotte, North Carolina : Information Age Publishing Inc., 2015.

Language Note:

English

Summary:

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.

Contents:

""Cover""; ""Authentic Customer Centricity""; ""Library of Congress Cataloging-in-Publication Data""; ""Contents""; ""Foreword (Hubert Rampersad)""; ""Foreword (Ramazan Demir)""; ""Preface""; ""Chapter 1: Introduction""; ""Chapter 2: Authentic Customer Centricity Model""; ""Chapter 3: Personal Centricity""; ""Chapter 4: Corporate Centricity""; ""Chapter 5: Strategic Alignment""; ""Chapter 6: Cultivation""; ""Chapter 7: A Real Life Example""; ""References and Recommended Reading""; ""About the Author""

Notes:

Description based upon print version of record.

Includes bibliographical references (pages 93-102).

Print version record.

ISBN:

1-62396-914-X