Customer Value Generation in Banking : The Zurich Model of Customer-Centricity / by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau.

Format:

Book

Author/Creator:

Auge-Dickhut, Stefanie, Author.

Koye, Bernhard., Author.

Liebetrau, Axel, Author.

Series:

Management for Professionals, 2192-8096

Language:

English

Subjects (All):

Finance.

Corporate governance.

Organization.

Planning.

Finance, general.

Corporate Governance.

Local Subjects:

Finance, general.

Corporate Governance.

Organization.

Physical Description:

1 online resource (209 p.)

Edition:

1st ed. 2016.

Place of Publication:

Cham : Springer International Publishing : Imprint: Springer, 2016.

Language Note:

English

Summary:

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Contents:

New Rules: The Drivers of Future-Viable Banking

From Classic Business Models to a Customer-Centred Banking Architecture

Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz)

Guidelines for Future-Viable Business Models.

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

3-319-19938-2