Service business development : strategies for value creation in manufacturing firms / Thomas Fischer, Heiko Gebauer, Elgar Fleisch.

Format:

Book

Author/Creator:

Fischer, Thomas, 1959- author.

Gebauer, Heiko, 1976- author.

Fleisch, Elgar, author.

Language:

English

Subjects (All):

Manufacturing industries--Management.

Manufacturing industries.

Service industries.

Customer services.

Physical Description:

1 online resource (xix, 298 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2012.

Language Note:

English

Summary:

How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets.

Contents:

Introduction

Basic concepts of service business development

Dynamic capabilities for service business development

A case study: using the exploitation approach to develop a service business

A case study: using the exploration approach to develop a service business

Developing service business via the exploitation approach

Configurations of service strategies and operational capabilities supporting the exploitation approach

Network perspective

International aspects of service business development

Service business development for small and medium suppliers

Service business development in small and medium OEMs

Summary.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references and index.

ISBN:

1-139-41172-1

1-107-23174-4

1-280-68312-0

9786613660060

1-139-42312-6

1-139-42010-0

1-139-13673-9

1-139-42215-4

1-139-41806-8

1-139-42419-X

OCLC:

794663521