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Brand together [electronic resource] : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail.
- Format:
- Book
- Author/Creator:
- Ind, Nicholas.
- Language:
- English
- Subjects (All):
- Product management.
- Branding (Marketing).
- Customer relations.
- Physical Description:
- 1 online resource (182 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Philadelphia, Pa. : Kogan Page, c2012.
- Language Note:
- English
- Summary:
- Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.
- Contents:
- Acknowledgements
- Introduction
- Thinking it
- Creating the future together
- A brand of innovation
- Co-creation and the organization
- Doing it
- Working together
- The set up
- Connected individuals
- The co-creation toolkit
- Branding together with other stakeholders
- The results
- Five key questions
- Bibliography
- Index.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-280-49505-7
- 9786613590282
- 0-7494-6326-0
- OCLC:
- 779140689
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